What Your Buyers Ask, Your Site Should Answer: Updating B2B Websites from Real Conversations
Website content should not freeze upon launch: use AI to draft an annual topic plan as a hypothesis pool, verify before drafting, and publish in small batches; then pass overseas buyers' chat logs and inquiry emails to AI to extract key needs, identify gaps against existing articles, and update pages with individual approvals — a rolling content loop that sharpens your site over time.